The Rooost Playbook

Evidence-based strategies for data-driven product teams. Learn how to transform assumptions into insights.

September 9, 20253 min read

Make Your Personas Work for a Living

You've invested in personas and community management, but decisions are still made on gut feel. Time to make those assets earn their keep.

August 13, 20257 min read

The UX of Your Insights: Why No One Reads the Research Report

Why your carefully crafted research reports gather dust and how to make insights usable for your team

August 1, 20257 min read

Deciding Between Feature A or Feature B? You're Asking the Wrong Question

Learn why starting with problems instead of features leads to better product decisions, with real examples from user conversations

July 22, 20256 min read

When Sales Promises Features The Team Hasn't Validated

Every Product Manager's nightmare: Sales just promised your biggest client a feature that doesn't exist. Here's how to handle it without losing your mind (or your roadmap).

July 15, 20256 min read

How I Stopped Dreading Executive Roadmap Reviews

The simple technique that turned my biggest PM nightmare into a strategic advantage

July 10, 20256 min read

ChatGPT vs Rooost: A Product Manager's Guide to Using the Right Tool

When to use generic AI large language models vs. user-specific insights to make better product decisions

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