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How Rooost Works

Research scattered across docs, Slack, email, and people’s brains? Rooost turns it into a single, trustworthy persona you can actually talk to—for answers, alignment, and more confident decisions.

Turn Your Research Into Real-Time Conversations

1. Upload Research

User interviews, surveys, reviews, usability tests — upload any customer research you have. Rooost processes and analyzes it automatically.

2. Generate Personas

Rooost transforms your research into living, evolving personas—grounded in your actual data, not generic assumptions.

3. Chat for Insights

Ask questions and get instant, research-backed answers from your best available user. Responses include citations to your original data sources.

Platform Features

Persona Scoring Algorithm

Rooost gives each persona a score from 1–100, based on the quantity, recency, and depth of your uploaded research and persona inputs. The stronger your data, the sharper your persona.

Source Citations

Every data-backed insight includes citations linking back to your original research, providing full transparency into where information comes from. No mystery. No hallucinations.

Automatic PII Protection

Upload with confidence. Rooost automatically identifies and redacts personally identifiable information from your research to protect user privacy.

Team Collaboration (Coming Soon)

Make insights accessible to everyone—PMs, designers, marketers, and stakeholders. Rooost breaks down silos so your whole team can align around real user needs, not assumptions.

How Different Roles Use Rooost

Product Managers

Get unstuck, fast. Prioritize with confidence, move faster, and launch features your users actually want.

Ask Rooost:

  • "Would this feature solve your biggest problem?"
  • "How can we streamline customer onboarding?"
  • "What would make you switch to our product?"

Results:

Make data-driven decisions about features and your backlog, reduce time-to-market, and increase user satisfaction.

Product Designers

Understand user mental models, validate design decisions, and create user-centered experiences.

Ask Rooost:

  • "How do you expect this interface to work?"
  • "What's confusing about this user flow?"
  • "What would make this easier to use?"

Results:

Create more intuitive designs, reduce usability issues, and improve user engagement.

Marketing Teams

Craft messaging that resonates, identify positioning opportunities, and understand customer journey pain points.

Ask Rooost:

  • "How would you describe your main frustration?"
  • "What made you start looking for a solution?"
  • "What words would you use to describe this?"

Results:

Improve conversion rates, create authentic messaging, and better understand your target audience.

Security & Privacy

What we protect

  • Your uploaded research (PII automatically redacted)
  • Your chats with personas
  • Your team's access and permissions

How we protect it

  • End-to-end encryption (HTTPS in transit, encrypted storage via MongoDB Atlas)
  • Secure authentication and session management via Clerk
  • Trusted infrastructure (Vercel + MongoDB Atlas)
  • API-only LLM access. Your data is never used to train AI models

We're an early-stage startup focused on building a great product experience. As Rooost grows, we'll add advanced security and compliance features based on your needs.

Ready to stop guessing and start building with clarity?

Create your first chat-ready persona in under a minute for free—no setup, no sales call.

✨ Build your persona in under a minute • Ask 3 questions • Create a free account to continue