Personify Your Data
Developer Dan
This is a simulated conversation based on aggregated research data
Stop Guessing. Start Asking.
Transform your user research into actionable insights that your whole team can access — anytime. Instead of relying on the next research cycle, turn your data into dynamic, chat-ready personas that strengthen and evolve as you gather more information.
Try Our Instant Persona Creator 🥚🥚🐣
Start a conversation with your target audience
Answer three questions to create a free basic persona in under 60 seconds and start chatting.
✨ Build your persona in under a minute • Ask 3 questions • Create a free account to continue
What If Anyone on Your Team Could Chat With Your Customers, Anytime?
We surveyed product teams and found:
want easier access to user insights for their entire team
say valuable research gets buried in files that are rarely referenced
admit product decisions are based on assumptions rather than research
Most product decisions are still made by teams who say, "I think users might want..."
Why guess when Rooost can make accessing user insights as easy as starting a conversation?
Rethink Static Research Repositories
Upload Your Customer Research
User interviews, surveys, product reviews, usability findings, usage logs — Rooost processes and analyzes your customer research.
Get Dynamic Customer Personas
Rooost automatically synthesizes your data into personas grounded in your research that strengthen and evolve as you add more information.
Chat for Research-Backed Insights
Instead of digging through research reports, simply ask your personas to deliver instant, sourced insights and make better decisions — anytime.
Transform How Your Team Accesses Customer Research
| Before Rooost | After Rooost |
|---|---|
| Research buried in files | Research available through conversation |
| "I think users might want..." | "Let's ask Rooost…" |
| Waiting weeks for user feedback | Instant access to user perspectives |
| Onboarding new team members with stale 50-page docs | New team members chat with Rooost personas for 20 minutes |
| Personas stuck in slides | Personas sharing insights in real time |
| Research gatekeeping | Research democratized across teams |
When Teams Ask Rooost
Product Teams
"Should we prioritize building this feature?" → Ask your persona: "Would this solve your biggest problem? How?"
Marketing Teams
"What messaging will resonate?" → Ask your persona: "How would you describe your main frustration?"
Customer Success Teams
"Why are users churning?" → Ask your persona: "What would make you cancel our service?"
Leadership Teams
"What's our competitive advantage?" → Ask your persona: "Why did you choose us over our competitors?"
How Much of Your Product Roadmap Is Based on Assumptions?
88% of product teams believe easier access to research-backed insights would help them make better decisions. Yet most teams still rely on assumptions because research feels inaccessible.
What if you never had to dig through another research report to get user insights?
What if you didn't have to wait for the next research cycle to get the answers you need?
Rooost provides your best available user — available anytime, grounded in your research, ready to answer your questions.
Rooost makes user insights effortless, engaging, and always accessible.
Start with instant personas and see the value immediately. Then:
Upload your research
to make personas more accurate and get citations
Improve persona strength scores
with additional data sources
Build multiple personas
representing different user types
Get sourced insights
with full transparency to your research
Share across your team
🔜 Coming Soon!
so everyone can chat with users
Persona Chat Integrations
🔜 Coming Soon!
for insights within tools you use daily
The more research you add, the smarter and more reliable your personas become.
Beta Users – Get Started For Free
- 1 persona
- 50 messages per month
- 5MB research storage
Paid plans with unlimited personas and messaging launching soon.
Ready to Stop Guessing and Start Asking?
Get instant answers and deeper insights to user needs, motivations, and preferences without waiting for the next research cycle.
Join the teams who have stopped guessing during planning meetings. Simply ask Rooost.
FAQ
Q: How is Rooost different from ChatGPT or other AI chat tools?
A: Generic AI gives generic answers. Rooost personas are built from YOUR user research. You're having conversations with your best available users, not generic AI responses.
Q: What if we don't have research yet?
A: Start with the instant persona creator! Basic user descriptions create valuable personas you can get started chatting with. Then upload research as you collect it to make your personas stronger.
Q: Does Rooost replace the need to do user research?
A: Absolutely not! Rooost democratizes your research efforts. Regularly collecting data from your actual users is critical — it strengthens your persona scores and insights. Rooost just makes that research instantly accessible instead of buried in files.
Q: How accurate are the persona responses?
A: Responses from research-backed personas include citations linking to your exact research. You're talking to your best available users, backed by your data.
Q: How does Rooost handle personal information in our research files?
A: Rooost does automatically identify and redact personally identifiable information (PII) from uploaded content. Users are ultimately responsible for reviewing and removing any PII from documents before uploading to Rooost.
Q: What happens to my instant persona?
A: Create a free Rooost account to save your persona permanently and continue conversations anytime. Otherwise, it disappears when you close your browser.
Q: Can my whole team chat with personas?
A: Yes! Share personas across your team so everyone can chat with and get insights from your best available users instead of making assumptions. (Team plans are coming soon)